Conundrum

Hmmm. I've hit a small snag in my storyline.

Hmm. How to get around it.

The truth is, I want my short film REDD to go Viral.

Photo taken from http://marketingblog.net

What does that mean? It means I want to post the full short on Youtube and get a million views.

But Why? Because a high view count is precious to an emerging filmmaker. It'll be easier to raise the money I need if I can point to one of my video's and showcase it's popularity. Also because if I were to turn Redd into a feature, we'd have a head start on building buzz and building a following.

So how does that work? How does one make a video go viral. I've been seriously studying this for the past 3 years. I've tested the waters here and there with a few videos ever since I joined YouTube 5 years ago, but I've never made a full attempt til now.

There are several resources I can point to that pinpoint the best ways to make a viral video go, well, viral. There are very many points to consider, and no matter who you read or talk to, no matter the varying opinions on how it's done, the one caveat that I cross is this:

MAKE A GOOD VIDEO

Yes there are some videos out there with a million views that may not qualify as a good video. Those videos have a niche of some sort, and are, at the very least, entertaining. (Was that a total mis-use of commas? Hmmm.)

REDD is a short film, so I can't very well put my project in the same category as David After Dentist or Bed Intruder (Much love Antoine Dodson and the Gregory Brothers!)

I always look to videos like BATMAND: DEAD END, 405, The Hunt For Gollum, The Raven, and Street Fighter: Legacy.


The majority of those videos already have a niche. Fans of Street Fighter, Batman, or LOTR form a built in audience for any tributes or parodies. All they had to do was make a good video, and they are very good. Great execution.

With The Raven and 405 it's the impressive filmmaking and great payoff. I put mine more akin with those two movies. I don't know if the Red Riding Hood tale has the same fanbase as Batman, if it does, I'll be sure to put in all the necessary keywords and marketing for that niche, but realistically, this is an original story, where, once again it's about making a good video. Or as I just stated, it's about impressive filmmaking. However there is the new Red Riding Hood movie to consider, which I could use to build some steam for my own video.

However, I don't want to deceive anyone (too much), not like I did with my REAL WEREWOLF VIDEO. It's currently at over 180,000 views and although I do fess up to it being a fake in the description, and I have gotten some great positive comments, it's still working off the steam of the deception.




Besides my Real Werewolf vid, I've only had one other video I would consider a semi Viral success. That was my Paper Rose video. It was a tutorial on how to make a paper rose from a napkin. I posted it on Metacafe back in the days of their Producer Rewards Program (Rest In Peace). They paid for every 5,000 views. And since my video reached past 250,000, I did get a nice monthly check there for a while, and I got my first taste of how it feels to have a video go somewhat viral.


I'll follow the majority of rules and techniques I've learned. I'll be sure to market as usual on Twitter and Facebook. Tell all my friends and family. Email everyone on my contact list. Use proper tagging and keywords, of course. In the end it does come back to the filmmaking.

Is this going to be impressive enough to attract attention (views!)?

To be honest, right now, we don't quite have it, yet. YET.

April's performance as our title character has been impressive, I do love the footage we've got, but until I get the rest of the shots in, and most importantly, get the Werewolf footage knocked out, I really can't say for sure. If I can get it close to the way I see it in my head, then we'll be fine. I mean, so far so good, but is it a homerun? Not yet. But I am going to try.

As much as I would love a million views, realistically it may take a whole year, maybe even a few, but I'll settle for 100,000 views in a few months. If we get 10,000 views in a week, I'll be ok with that too.

Aside from working on views and our presence on the internet, I am going to submit to specific festivals and screenings. It is going to be very short, around 6 to 8 minutes, but there are venues for it. Perhaps that will help with the general buzz.

So what's the full plan?

Get as many views as possible on YouTube.
Submit to fests.
Really get it out there for everyone to see.
Put together the script, package, and budget for a feature length version.
Start up some crowd funding (Kickstarter or IndieGoGo, not sure which yet).
Pursue sponsors and investors.
Push to get the feature length REDD made early 2011.
Market and Distribute late 2011.
Make enough money to sustain and make another movie (Possibly Bobby's Closet).

Will it work? We shall see. But we're gonna make a run for it, that's for sure.

Check out the official site/blog for REDD

LIINKS AND TIPS FOR MAKING VIRAL VIDEOS:

- 7 Tips For Successful Viral Video Production And Distribution

- 10 Youtube URL Tricks You Should Know About

- 37 Essential Viral Video Tips, Posts and Sites

- What Makes a Video Go Viral?

- 10 Tips on making viral videos Strategies from successful examples

- Making Your Viral Video

- Making A Viral Video - Things To Consider!

- The Future of Hollywood… User Generated Films?

RIP Leslie Nielsen

My wife came running into the room to tell me the news. Leslie Nielsen had passed. After doing the intial Tweet and Facebook RIPS and how much I was sad to hear about this. I of course started on YouTube to find my fav videos of Police Squad.

I am very sad to hear of his passing, but right now, I'm in a terribly good mood, laughing my ass off watching these bits from Police Squad.

Not many know about Police Squad, the show lasted only 6 episodes, but later would hit the big screen in a little known series of movies called The Naked Gun.

This show was from the makers of Airplane, another great Leslie Nielsen comedy. The team of Jim Abrahams, Jerry Zucker, David Zucker, and Pat Proft would go on to produce some of my favorite comedies, but for me, it all started with Police Squad.

The Intro to each show was the same. Note the recurring joke about Rex Hamilton as Lincoln. And they always introduced and killed a special guest star. But since they die in the credits, they never actually appear in the show. I love how everyone is shooting a gun, including lincoln, and the announcer always introduced the episode title, but is the complete opposite of what's shown.

Special Guest star Lorne Green


My favorite one with William Shatner


And the end credits were always the best. Always a "fake" pause as a joke ensued and the credits rolled. Here's a video that features all of them. My favorite is the monkey at 2:28.


Of course, Leslie Nielsen delivered one of the greatest comedy lines of all time.


Leslie Nielsen was of course a brilliant comic actor, but he was in general a very good actor of all sorts. He played a great villain in Creepshow, as well as a great victim.


You made me laugh my ass off more than once and you will be greatly missed Mr. Nielsen.

Xmas music makes me think of home. I miss my family.

Getting a much needed massage.

Beware of spy cameras. Act normal.

Feeling Better About It

Had a great Thanksgiving Dinner, and now with better perspective I was able to get the cut a little closer to what I wanted. Still much more work to be done though.








Looks like rain tomorrow, so re-scheduling shoot for another day next week. Hopefully I can get much more footage then. It really is looking like this will be a complete short film in early December.

Special thanks to Marcellus for once again being in my corner and helping me out with some Visual Effects work. Thanks for the help bud!

Highly Dissatisfied

Finally got the majority of the footage I needed for the first 4 minutes of Redd. I'm editing it now.

I am highly dissatisfied.

But the great thing about editing, is you can fix almost anything.

Gonna let it sit, enjoy some Thanksgiving dinner, and get back to it later.

Green Lantern Trailer

My opinion. This looks like crap.





This is a fan made trailer that shows how epic it could have been, if only the filmmakers tried.

Thinking About A Werewolf

 One of the major components in what's going to make The short film REDD impressive is how the creatures look. Specifically the Giant Wolf Beasts. 

The creatures vary in the actual feature script. We'll see some zombies, vampires, demon like creatures, but since it's a spin on Red Riding Hood, then it's the Wolf Beasts that must be our heroine's "Stormtrooper."



I'd like to show that there are all manner of Wolf Beasts in this dark and evil forest, quadrupeds, bipeds, wolf-men, wolf-women, smaller wolf like creatures, and giant beasts of all kinds.  Right now, for the short, I can really only express one kind and I want it to be the biggest, and most menacing.

I've posted some of these pics before on my progress. Built the head out of cardboard, duct tape, and faux fur, and fashioned the giant claws out of giant monster gloves I bought on sale, and stuffed them with paper and cardboard.

Then I did some test shots with Brandon White so I could get a feel for how I needed to fashion the rest of the body.

And here are shots of Richard Gaither being goofy next to April Crum. I needed to get a live perspective on how tall the head would be next to April. It already towers over her without Richard being on the stilts.

It's just that pesky body and torso I need to get around. One thing's for sure, we'll have a complete Werewolf before December.

Really this post is just so I could lay out what I've got so far, and really look at what needs to be done.

Cookies by Douglas Adams

Cookies by Douglas Adams (author: "Hitchhiker's Guide to the Galaxy")

This actually did happen to a real person, and the real person was me. I had gone to catch a train. This was April 1976, in Cambridge, U.K. I was a bit early for the train. I'd gotten the time of the train wrong.

I went to get myself a newspaper to do the crossword, and a cup of coffee and a packet of cookies. I went and sat at a table.

I want you to picture the scene. It's very important that you get this very clear in your mind.

Here's the table, newspaper, cup of coffee, packet of cookies. There's a guy sitting opposite me, perfectly ordinary-looking guy wearing a business suit, carrying a briefcase.

It didn't look like he was going to do anything weird. What he did was this: he suddenly leaned across, picked up the packet of cookies, tore it open, took one out, and ate it.

Now this, I have to say, is the sort of thing the British are very bad at dealing with. There's nothing in our background, upbringing, or education that teaches you how to deal with someone who in broad daylight has just stolen your cookies.

You know what would happen if this had been South Central Los Angeles. There would have very quickly been gunfire, helicopters coming in, CNN, you know. . . But in the end, I did what any red-blooded Englishman would do: I ignored it. And I stared at the newspaper, took a sip of coffee, tried to do a clue in the newspaper, couldn't do anything, and thought, what am I going to do?

In the end I thought, nothing for it, I'll just have to go for it, and I tried very hard not to notice the fact that the packet was already mysteriously opened. I took out a cookie for myself. I thought, that settled him. But it hadn't because a moment or two later he did it again. He took another cookie.

Having not mentioned it the first time, it was somehow even harder to raise the subject the second time around. "Excuse me, I couldn't help but notice . . ." I mean, it doesn't really work.

We went through the whole packet like this. When I say the whole packet, I mean there were only about eight cookies, but it felt like a lifetime. He took one, I took one, he took one, I took one. Finally, when we got to the end, he stood up and walked away.

Well, we exchanged meaningful looks, then he walked away, and I breathed a sigh of relief and sat back. A moment or two later the train was coming in, so I tossed back the rest of my coffee, stood up, picked up the newspaper, and underneath the newspaper were my cookies.

The thing I like particularly about this story is the sensation that somewhere in England there has been wandering around for the last quarter-century a perfectly ordinary guy who's had the same exact story, only he doesn't have the punch line.

(Excerpted from "The Salmon of Doubt: Hitchhiking the Galaxy One Last Time" by Douglas Adams)

All The Right Moves

It's become apparent that a change needs to be made.  Not quite sure what, but something has to be rearranged or just completely eliminated. This must be done in order for me to move forward.

I've been taking the necessary steps to organize (as always) and optimize so I can continue to be productive, (could I possibly sound anymore like a tight ass?), but I know something drastic needs to be done to really jump start the momentum.

Of course I am getting over a cold, so I guess getting rid of my sore throat would probably be a good step forward.

Red October

So much going on, and it's October as well. Thankfully we've been able to take the time to enjoy the October/Halloween activities. Visited some Haunts, Pumpkin patches, enjoyed the Dixie Classic Fair.

Now we're heading into the final week of October. I'm wishing I was able to attend the Rally To Restore Sanity. Also wish I was able to go see my Rangers play live in the World Series. But I'll settle for the occasional Horror Movie night with my wife as I keep an eye on these great events.

And work as well. Never a time to stop working. Much going on. Working on that Documentary still, working on some reels, and I may be editing a feature film.  Also Monster Cops may have some potential distribution, so the pressure is on to get a few more episodes finished.

And of course there is my beloved REDD. Which I've worked into a feature script, if the money men decide that's the direction they would like to go in. The feedback I've been getting on the footage posted so far has been great. And it seems to be generating exactly the kind of interest I was hoping. If I can create the close to 8 minutes I see in my head, it will definitely be an exciting project to promote.

The feature version of REDD will be even better. But right now I need to be in kind of a zen mode as far as future projects. Expect anything, prepare for everything. There seem to be alot of promising things on the horizon, but I know how that can all change in a heart beat.

We're back to shooting REDD November 8th. Still got a Werewolf to finish for it, as well as the rest of the footage from the ensemble cast.

Ok, I need to shoot a wine commercial now.

World Series, Baby!

REDD Test Cut

First cut of some of the footage we've shot for REDD. Trying out some cuts, some color grading, and experimenting with the score. April Crum is our title character, our bad ass Red Riding Hood. Also features Richard Gaither, Amanda Elizabeth, and Ron Rice throws the knife. Nice shot Ron.



Canon T2i
Canon EFS 18-55mm Lens
Nikon 180mm Lens
Fotodiox Adapter
DIY Slider
Sony Vegas Pro 9
Pro Scores and Sony Acid

Much more footage to shoot. Finishing up April's stuff Monday. And as soon as we get the Werewolf finished we may have one more day with her. Still have the other leads and supporting cast to shoot, a Werewolf transformation, some Vampires, Zombies, and then some explosions to work out. This short should be done by December and will be about 8 minutes long. May do a 15 minute version for festivals, and I've worked out a script for a feature length version, if we somehow get the money for it.

The Redd Ghost

First official day of shooting on Redd with the star April Crum. Got behind schedule due to some issues with the sun going down entirely too fast, and me not being prepared for extra lighting while using new and more powerful lenses. But lessons learned, and we'll be back at it on Monday. I swear I'm so anxious to get these action shots of April in full costume. The photos below should show how bad ass she looks in full regalia.



If you're not aware, Redd is my short/mock trailer, about a post apocalyptic world and a village under attack by evil creatures and wild wolf beasts coming from the nearby dark forest. Our heroin appears to save the day and fight off the evil. My little spin on Little Red Riding Hood. A little more gothic, horror oriented, and definitely more action and adventure.

I'm hoping that this little 6 to 8 minute short/mock trailer will really display some cinematic power utilizing the Canon T2i and alot of our DIY Moviemaking resources.

Some of the props need touch up work, and I definitely need to repaint her giant gun at the end there. Oh yeah, and I should get the Werewolf costumes together shouldn't I.

I swear if I can get this done before December, that would be awesome.

Quick Reel 2010

Been working on a site for WTW Productions. Wanted to have some sort of demo available, so I threw this together. It will of course improve and lengthen the more footage we get in with the T2i. But a neat little start so far.

Adapt, Improvise

Made a few moves to try to get back on track. Sort of made my own canvas, if you will.  Point is, my comp is still out for a few weeks, but I've found a way to edit on my wife's laptop. So, not a screeching halt, more of a slow burn, but at least I can move forward.

Good thing too, because I was anxious to test out the test shots from Tuesday.  Here's a few of those shots in a very short, quick edit. Using Sony Vegas, here's my run at the "Sin City" Effect.  The entire short won't be like this, but parts of it will. Amanda Elizabeth is standing in for April Crum. April will be down next Wednesday for her shots.

Too Powerful

I'm sitting in this lounge chair, listening to John Mayer on VH1, drinking very cold coffee, as I write this.  I'm in a very somber mood. Maybe it's the coffee, but I'm sure John Mayer isn't helping.

Ok, I've changed the channel and Kevin Hart is doing stand up on Comedy Central. That's a little better.

Hmmm, nope. Still somber.

Well, my computer had died again.  Once more and I get a set of steak knives. Not really. Apparently I will get a new computer. So at this point it would be beneficial for me to have this thing die again in the two
weeks it'll take for Best Buy to fix it. So perhaps I'll have a new computer by mid November.

Ok, Kevin Hart just did a bit that totally cracked me up. It's about him watching a guy trying to lift weights at the gym.  Youtube it, it's hilarious.

Anyways, I am again on my wife's laptop.  I did test shots for Redd yesterday as well as started shooting a few scenes for it. But I can't do anything with the footage. The downside of having to share this Laptop with her is I have no editing on it, and it will not allow me to install any editing software.

So yeah, somber. Even if Kevin Hart is cracking me up.

As usual, there are lists of things for me to do. But I'm not motivated to do anything right now.  I need breakfast, there's laundry, I have to prepare for tonight as I am going to shoot some footage for the
documentary I'm working on.

Ok, in order to prevent me posting depressing, I'm going to eat some breakfast and I'll get back to this.

(Patrick has breakfast)


Alright, breakfast done. I now have hot coffee. Much better now. Still a bit of struggle to get some work done, but that's only because it's harder to do without my computer.

I have this idea that these complications are supposed to happen. I've got this really great camera now and no computer to work with.  I was gearing up, practicing, preparing, to make something really great, and if I had kept on with both a camera and a computer, then maybe I'd be making something amazing too soon.

Perhaps I'm not allowed to be too powerful.  If I had all the resources I needed, maybe that wouldn't be prudent for the planet, for surely I'd have world domination in my pocket within months. Maybe I'd be too powerful for my own good. Maybe I need to be stuck. Maybe I need to stay at one level.

Or maybe I'm a conducter without a symphony. A sculptor without clay. So what's an artist do without paint brushes.  Well, technically I have paint brushes and paint, just no canvas.  So what to do.

I can wait for a canvas, cuz maybe I'm supposed to. Or I can make my own canvas.

Leftovers

I've used the Canon T2i for a couple of commercials. The leftover footage has been a great opportunity to really try out HD quality in editing. Here are 3 videos featuring most of the footage that I did and did not use for the last few ads I shot. All shot on the Rebel in 720 / 60p, Post, Slow-Mo, and color grading in Sony Vegas Pro 9.

Basement Namaste

Features Sterling Bollinger. Music by Bond.

A Workout In The Park

Features Amanda Elizabeth. Music by Thomas Newman from Scent Of A Woman.

Slow Motion Light and Fog

Features Richard Gaither. Music by Brian Tyler and Klaus Badelt from Constantine.