Florida

Hang in there Florida. Hang in there.

Guerrilla Marketing Gone Right

So the hot topic right now is the supposed terror threat in Boston, that actually turned out to be a marketing campaign for Adult Swim's Aqua Teen Hunger Force.

So lemme get this straight. Someone saw one of these things:



So what did they think the Joker sent his henchmen out to plant these things all over Gotham as well as the greater Boston area? I heard about electronic devices being spread around and thought, of course I would think someone was planting a bomb, but then I saw what they looked like and thought, this is what made Boston freak out and close down an interstate. I understand being on the side of caution, but come on, did someone really think that terrorists took the time to be creative and come up with some sort of logo to match their terror?

I've read 5 different blogs that said that it was a guerrilla marketing stunt gone wrong. What are you kidding me? This is the most successful guerrilla marketing tactic this year. Who cares if they got arrested? The two guys who were hauled off in handcuffs certainly didn't. They were all smiles. Why? One, because they knew they did nothing wrong, and two, because IT WORKED!!!! People are blogging about it. The news is eating it up. And those that did not know who Aqua Teen Hunger Force was certainly know now. Are you telling me that Adult Swim isn't going to use this to their advantage? These are the same people who bring you ROBOT CHICKEN as well as a cartoon about a talking beverage and fries.

I will say this though. Boston sure does have their shit together when it comes to reacting to a possible terrorist threat. The two guys were released from custody today and Turner Broadcasting has made an official apology. But I'm fairly certain they ain't too sorry. Especially after we see a rise in ratings on Adult Swim.

And what about those 9 other cities where these things were planted? I'll say either we've got 9 cities that can take a joke, or 9 cities highly under prepared for a terrorist attack from a mooninite.

If you go to the Adult Swim Homepage, there is a posted apology. But if you're familiar with Adult Swim, it's kind of hard to read this without hearing a tone of sarcasm followed by a small chuckle.

9:00 am

And I still haven't gone to bed yet. Why? Because I'm obsessed with movie marketing and self distribution.

My father has made a full recovery. So now that I can breath a little easier about that, I can continue to pester myself about details on the current front.

Just a few notes. As soon as I go to sleep, I'll have to get up 6 hours after that to run errands. Good things it's my day off. Also have to settle a few details, but it looks like maybe hopefully possibly we've got a lead on a screening here in Winston Salem, NC. for The Midnight Special. We shall see how and if it happens. Hopefully today also marks the day I get to actually begin to work on updating some videos and the sites. This means new trailers for TMS and a ton of footage that's begging to be turned into two video blogs and DVD extras for TMS. We are also one step closer to bringing TMS to DVD. After today I'll know for sure if it's going to be March or April for a release date. And we begin the process of platform theatrical releases and screenings. But more on that later.

A couple of notes as far as marketing is concerned. I'm taking a few notes from foureyedmonsters.com and theindywoodproject.com.

Hey look. A bed.

According to my bro, Dad is fine. He's stable and was moved out of ICU and to a hospital closer to their house. So it looks like everything's ok for now. Thanks to everyone for their thoughts and prayers.

I now go to spend some quality time with my wife. She insists on watching this horror movie that scares the crap out of her and she refuses to watch it alone.

Off I go to be super husband guy.