Wednesday, January 27, 2010

Welcome To The Party Pal!

It's been a rough week, no doubt, but to look to the positive side, there have been fun moments. Besides, as an experienced human being of nearly 35 years on this planet and existence, I should already know that with the bad comes the good, and so on and so on and ....

So we've gotten past some of the bad and hopefully heading into some good, possibly even into some great. Personal matters seem to be correcting themselves, and I'm finally getting back into some production work. Trying to beat that late February deadline for this one video project of which I will continue to be vague about. I mean, ya know, if I talk about it then it won't come, true right?


Forces Of Geek reports this: AC/DC Sets The Tone For IRON MAN 2

Today, Marvel Studios and Columbia Records have announced plans to release the CD compilation AC/DC: IRON MAN 2 on April 19, 2010. The album features 15 AC/DC tracks, many of which will be used in this summer's Iron Man 2. The songs include:

Shoot to Thrill, Rock 'N' Roll Damnation, Guns for Hire, Cold Hearted Man, Back in Black, Thunderstruck, If You Want Blood (You've Got It), Evil Walks, T.N.T., Hell Ain't a Bad Place to Be, Have a Drink on Me, The Razor's Edge, Let There Be Rock, War Machine, and Highway to Hell.

Here's a promo video for AC/DC and Iron Man 2.

This put a smile on my face. I really enjoyed Iron Man and I think Jon Favreau has a good sense about moviemaking, much of which seems to harken back to the marketing sensibilities of the 80's.

As I've talked about with much glee before, I do love the 80's and movies from the 80's. I'm sure much of it is because I was an impressionable kid from back then, but I always felt like there was this sense of fun for movies back then, even in the marketing.

Putting out an AC/DC compilation CD that ties in with a summer blockbuster reminds me of Prince recording pop songs for the Batman soundtrack, or Billy Ocean doing a music video for Jewel Of The Nile and Kathleen Turner, Michael Douglas, and Danny Devito making an appearance. Or even Tina Turner singing "We Don't Need Another Hero" for Mad Max: Beyond Thunderdome.

All the cross over music and movie marketing still goes on today, of course, but back then it felt much cooler and much more fun. Like everyone who performed or made movies back then were all just having one big party. I sense alot of that in Iron Man 2. Kinda makes me feel like a kid again.

Makes me long for something from back then to surface now in something new. The Ghostbusters had Ray Parker Jr. Back To The Future had Huey Lewis and The News. And now Iron Man 2 has AC/DC. I'd love to see more marketing like this from more movies in the future. Where it's not just about telling people about a movie premiere. It's about announcing that a MOVIE EVENT is about to happen. It should make you feel like if you miss this movie, then you're missing the party.

I think that's something Indie Moviemakers need to keep in mind, even before you start working on that script. Think about the marketing. How can I make this into something more than just an indie movie? How can I make this into an EVENT? How can I make this so people will WANT to see it?

Don't just make a movie. Make an EVENT!

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