I saw this a while back and I've actually watched it several times since then. J.J. Abrams speaking a TED (Technology, Entertainement, and Design). Alot of what he says here I believe in. Great presentation, and what a great story about the Mystery Boxes. This made alot of sense to me when I first saw it, but very much so now, since I seem to be working very closely with a Mystery Box myself.
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