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Saturday, February 17, 2007

Candy Hearts and Knowing Your Movie

I'm just now, right at this moment, getting over being sick. As a matter of fact I'm still sick, and feeling a bit better, and most likely jinxing things by jumping the gun in posting this. It's been a bit of a rough week. The last time I was sick was back in October when Juli's mom died. So there was a bit there where I was reliving some things that really didn't really need reliving. Add in some other things. The father of an old friend of Juli's had passed away, Juli's Grandmother isn't doing all that well, and our old next door neighbor and a dear friend to me and Juli, and to Juli and her family long before I was in the picture isn't doing much better either.

I was quietly dealing with a small bout of depression, but I had a nice little cough and headache to keep me preoccupied. Juli ended up breaking down the other night. This vibe of illness, death, and depression seemed to swallow us this week. It has been a bit heartbreaking, but we've gotten really good a dealing with this kind of thing. The only thing that kept Valentine's Day from sucking was the simple fact that we have each other. And I decided to be silly super husband and brave the cold cold weather in my sick sick body to hunt down Juli's favorite candy hearts. Undercover of getting dinner and DVDs of course. That made her happy. At least I hope it did.

I'm not use to being sick. I don't really get sick that often. And when I do get sick I tend to want to still work on stuff. Especially movie stuff. So I spent the past few days struggling through a sore throat, annoying cough, stuffy nose, and sinus headaches, planning out screenings, fest entries, and convention screenings.

Thanks to Crystal for reminding me of what our exact demographic is and for pointing out conventions as a place to target our core audience. Monster Cops: The Midnight Special is, after all, Cult, Horror, SciFi, Comedy, Action. So it does reach a wide range of people. Thing is I was mainly working the Horror and Comedy crowds in my agenda. I had conventions in mind, but I was aiming mainly for horror themed cons. For some reason it didn't even occur to me to that our core audience would also be interested in general scifi fandoms. I had missed the SciFi aspect of The Midnight Special. I mean I knew it was there, but I was mainly concentrating on the two things The Midnight Special are at the forefront, Horror and Comedy.

Film Threat put out there "Top Ten Tips To Distributing Your Movie" years ago. In one section they mention Truly Understanding Your Film. The section talks of filmmaker Mark Bosko making his movie "Killer Nerd". Mr. Bosko thought he was making a simple horror film, but when he was distributing and marketing he discovered a new niche for the film, Horror Comedy. I don't know how you couldn't know from the title, Killer Nerd. But it's a good tip to truly identify what your movie is. Makes it much easier for you to identify who your audience is.

In my case I just didn't really look at it, and I would've missed a good opportunity to really get to the core audience of people who love Cult, Horror, Comedy, SciFi, Action movies. This is why I have specific people I call when I need data or assistance. Crystal is great with PR, and when I hit a point where I knew I needed to re identify our core audience in order to figure out everything I needed to supplement my agenda, I knew to call Crystal. She really hit the nail on the head with the SciFi Cons. Also helps that she's worked a few in her time.

What's great with alot of these cons is they seem open to screening indie movies. Many of them have just started their own little film festivals or at least have a video or screening room that runs movies through out the con. Even if it isn't an official screening, at least your movie will screen through out a convention run and you have the potential to reach hundreds of people. It's mainly just about having some sort of presence around your core audience. Also cons love to hand stuff out for free. Send them any promo items, especially ones with your URL on them (monstercops.com) and they'll be sure to put them in the hands of many if not all of their attendees. I'm documenting the entire process for a future article on Indies working with Cons.

Don't know how many cons Monster Cops: The Midnight Special maybe screening at, but I know it will be a couple at least. This will definitely be a great supplement to the festival screenings as well as the theatrical screenings we're going to organize.

Still have a ton of things to put together before we start getting people to the website. That is the big key here, getting people to the website, monstercops.com. this is where they will get to know the movie, get to love the movie, and then eventually where they will want to buy the movie.

To do:

- Update trailers. Cutting together a new trailer to supplement the official trailer.
- Upload clips of the movie. Must give the people a sample of the film if they're just coming to the site without having seen it at the screening. Gotta let them know what they're missing out on.
- Video Blogs. Gotta let the people know about the filmmaker. If they know you, they'll be more inclined to buy from you and support your efforts. At least I hope.
- Update all links and pages and put up some new content. Gotta keep em coming back for something until the DVD release.

- Must prep all marketing materials, fliers, cards, promo items, etc. for the conventions and possible other events.
- Still got a bunch more press kits and DVD screeners to make and burn.
- Still have a bunch of festivals to submit to.

OK gonna work on the site a bit, and email a few more cons.

Ooh, I hear the cough medicine calling me.

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